Covenant Wealth

About

Who WeWorkWith

At Covenant Wealth, we proudly serve individuals and organizations who are building wealth with purpose. Here are a few of the key groups we support:
Small Business Owners

Business Owners & Their Families

We understand the unique challenges of running a business while planning for the future. We help business owners and their families grow wealth, plan for retirement, and leave a meaningful legacy—with confidence and clarity. .

Women in Business

Women in Business

Women are leading with vision—and we’re here to support that journey. We provide strategic financial planning to help women entrepreneurs build and sustain wealth, close the financial gap, and secure their legacy for generations to come.

Christian Organizations

Christian Organizations

With a foundation rooted in values, we partner with churches and faith-based organizations to help steward their finances faithfully. From legacy giving to long-term financial strategies, we ensure your vision is supported with integrity and purpose

Who We Are

Our Mission

At Covenant Wealth Financial Services, we empower clients to achieve a worry-free retirement and build a legacy that endures beyond their lifetime. Through tailored retirement income strategies, expert guidance, and innovative financial tools, we provide the clarity and confidence needed to secure their future and manage their estates with purpose.
why go with us

Compassion, Care & Commitment

Client-Centric

We prioritize your goals, dreams, and financial aspirations in every strategy we create.

Trust & Integrity

Transparency and ethical practices are the foundation of our long-term client relationships.

Excellence

We commit to continuous learning and innovation to provide top-tier financial services.

Empowerment

Through financial education and guidance, we equip clients and the community, to make informed decisions with confidence.

Community Building

We invest in enriching families and businesses, fostering financial stability and growth within communities.

Where We Are Going

Our Vision

To be the premier financial partner renowned for transforming retirement dreams into reality, ensuring every client enjoys financial freedom, peace of mind, and a lasting legacy for generations to come.
Founder & CEO

Joy A. AdamsCKA, RFRA, CCS

With over 25 years of experience in financial services, Joy A. Adams is a Registered Financial & Retirement Advisor committed to helping clients build secure retirements and lasting legacies. She specializes in personalized retirement income strategies and estate planning solutions, always prioritizing transparency, trust, and financial empowerment.

Joy holds designations as a Certified Kingdom Advisor and Certified Cash Flow Specialist, along with a Bachelor of Arts in Economics from York University. Her expertise ensures ethical, strategic, and faith-based financial guidance tailored to each client’s unique needs.

A dedicated community leader in Innisfil, Ontario, Joy founded the South Simcoe Startup Community, a non-profit supporting local entrepreneurs. Her contributions have earned recognition from the Innisfil Town Council and multiple awards for her impact on business development.

At Covenant Wealth, Joy leads with integrity, excellence, and a passion for financial empowerment, guiding clients toward a secure and prosperous future.