Our Approach

Since 2012 Covenant Wealth Financial Services has been providing holistic financial planning advice to families, independent contractors as well as business owners. Clients see us as their key partner in creating, sustaining & expanding a legacy of wealth for their families. We leveraged technology to provide our clients with cutting edge financial planning tools. We also have full access to some of Canada’s top insurance carriers and investment companies.

About Us 1

Joy A. Adams

Founder & CEO

Joy has been in the financial services industry for over 20 years. She is a Certified Cash Flow Specialist and a Group Benefits Advisor.

Her knowledge of cash flow planning and credit reporting has proven invaluable to her clients. She has worked with many of her clients to reduce excessive spending and inefficient interest leakages so they can refocus their resources on the things that matter to them while building their wealth.

Joy’s extensive group benefits knowledge has allowed her the privilege of working with fast-growing technology startups in implementing flexible and cost-effective health benefits packages to support their growth.

Joy is a community builder and an entrepreneur who believes that entrepreneurship is a vehicle for wealth creations.

She is the Community Director of South Simcoe Community Startup. SSCS is an entrepreneurial-led community that provides support for entrepreneurs to connect them to the resources they need to launch and grow. Through their partnerships with the many townships, SSCS has been instrumental in filling various gaps in the entrepreneurial ecosystem.

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